Leading with Integrity
Why Your Ethics Matters Now More Than Ever
Ethics isn’t just a concept to debate—it’s a daily decision, lived out in how we lead, how we treat others, and how we respond when no one’s watching. In a profession built on trust, your personal integrity is the foundation everything else rests on.
These presentations aren’t about clinical compliance or legal lines.
They’re about you.
Your values. Your choices. Your influence.
Drawing from personal stories, historical context, and real-life dental practice experiences, Susan Gunn challenges audiences to reflect deeply and lead courageously.
Whether you’re navigating tough conversations, shaping practice culture, or simply trying to do the next right thing, these sessions will help you reconnect with the ethical foundation that makes leadership not just effective—but meaningful.
This isn’t about perfection. It’s about being intentional.
Explore these two thought-provoking presentations below—and get ready to lead from the inside out.
Integrity Isn’t Optional:
Your Values Are Your Legacy
Duration: 1 to 2.5 Hours
Audience: General
Ethics isn’t just a box to check—it’s the foundation of who we are, and how we lead. In a world where it often feels like “doing the right thing” is optional, we need more voices reminding us that character still matters.
This isn’t a lecture from a philosopher. This is a real-world conversation from someone who’s seen firsthand how toxic culture breeds unethical behavior—and how integrity, when lived out consistently, builds practices people trust, stay with, and recommend.
With a blend of humor, insight, and heartfelt storytelling, Susan Gunn shares why ethics isn’t just a professional checkbox, but a personal compass. Drawing from years of observations, interviews, and historical context—not to mention lessons passed down from her father, a builder known for his unwavering integrity—Susan challenges each attendee to look inward and take stock.
This isn’t about being perfect. It’s about being intentional.
You’ll walk away with:
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A clearer understanding of what shapes your personal ethics—and how to protect them.
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A fresh perspective on how ethical choices ripple through your business, your team, and your patients.
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Insight into how culture is created—and how you can influence it with your values.
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Practical ways to apply ethical thinking in everyday decisions, even when it’s hard.
This course doesn’t just make you think—it helps you breathe. It’s a space to recalibrate, reflect, and recommit to leading with integrity. Using a touch of animation and a lot of heart, Susan makes ethics both engaging and unshakably relevant.
Built on Trust:
Defining Your Personal Ethics in a Professional World
Duration: Customizable
Audience: General
In dentistry, trust isn’t just built in the operatory—it starts with who you are when no one’s watching. Every decision, every interaction, every gray-area moment is shaped by the ethical compass you carry with you.
This course is a thoughtful, eye-opening exploration of what it means to lead with integrity in today’s dental world. Through real-life case studies, honest conversations, and space for self-reflection, Susan Gunn invites you to take a closer look at your own ethical path—not as an academic exercise, but as a daily guide for how you treat patients, manage your team, and run your practice.
With her signature blend of authenticity, gentle humor, and real-world practicality, Susan will help you recognize the unseen forces that shape your decisions—and how to stay grounded in what truly matters, even when the pressure is on.
You’ll walk away with:
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A clearly defined personal code of ethics you can stand on in any situation.
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A better understanding of how your past experiences, culture, and environment influence your choices.
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Practical tools to face ethical dilemmas with clarity, consistency, and confidence.
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A roadmap to build a practice culture rooted in honesty, transparency, and mutual respect.
This isn’t about being the most perfect or polished person in the room—it’s about showing up with integrity, every day, and creating a practice that reflects the values you hold most dear.