Sound Sense from Susan

Speaker, Author, Consultant, Fraud Examiner

The Good, The Bad and The Glitchy: AI in Dental Insurance Verifications

August 20, 2025

Guest Contributor Introduction from Susan In consulting, there are colleagues you might cross paths with and then there are the trusted few you confidently refer practices to again and again. Dana is one of those trusted few. A fellow Texan—sometimes a thicker-than-blood distinction—she brings deep expertise in dental insurance, stays current on ever-changing policies, and—most […]

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The Missing Piece in Your Practice Oversight

August 4, 2025

Bank deposits only tell a fraction of your financial story. Without reviewing practice management reports, dentists risk blind spots that open the door to embezzlement and poor decision-making. Here’s why oversight matters—and how one dentist discovered the truth.

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Empathy Isn’t Partisan – It’s Human

June 16, 2025

After a week of personal grief and national unrest, I’m left with one question: Where has our empathy gone? This post is my honest reflection on why caring—truly caring—isn’t optional anymore. It’s essential.

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The Power of Being Seen: Why Inclusion Isn’t Optional

May 26, 2025

A few weeks ago, I found myself unexpectedly caring for a feral cat recovering from a spay procedure. I had helped trap two cats as part of a trap-neuter-return effort and was working with two experienced animal rescue organizations —one I’d known for a while. It was a stressful time for everyone, but what I […]

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Is Your Practice Running You? How to Reclaim Control with Systems That Serve You, Not the Other Way Around

April 30, 2025

Running a dental practice isn’t just about providing great care—it’s about managing the business side effectively too. Whether you’re a dentist or part of the team, creating clear, simple systems can transform how your practice operates, making it more efficient, less stressful, and ultimately more profitable. Learn how to regain control and create systems that serve you, not the other way around.

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Stop Flying Blind: Why You Can’t Ignore the Business Side of Your Practice

March 24, 2025

You didn’t become a dentist to manage spreadsheets—but you did become a practice owner. And with ownership comes the responsibility of oversight. In this post, Susan Gunn breaks down why clinical excellence isn’t enough if your business systems are running on autopilot. From fraud risks to revenue leaks, she explains why regular business oversight isn’t optional—it’s essential.

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