September 11. We can all touch the emotions of how we felt watching terrorist attacks unfold. Some of you may have lost loved ones, some may have taken a long time to feel “safe” again, and some may have experienced a crisis as a result. As someone who flies a lot, and whose airline of choice […]
Sound Sense from Susan
Speaker, Author, Consultant, Fraud Examiner
4 Customer Service Tips To Create Life-Long Patients
September 6, 2018Customer service in every industry is struggling, most often due to financial burdens. In healthcare, insurance companies have reduced practice profitability by creating cumbersome hurdles, delaying payments and charging patients exorbitant monthly fees. The practice must not only focus on providing quality treatment now but also deliver sincere patient care. At the end of the […]
Sextortion: The Hottest Phishing Scam To Hit Your Inbox
August 29, 2018What Is Sextortion? Recently, news of a widespread sextortion phishing scam has surfaced. Sextortion occurs when someone threatens to distribute your private and sensitive material if you don’t provide them with images of a sexual nature, sexual favors, or money. It Hit The News Mid-July. July 12th Brian Krebs broke the story online. Many of his […]
It’s Time To Review Your W-4 Tax Withholding. Here’s Why.
August 20, 2018With the new payroll tax cuts signed to order, it was difficult not to get excited. It was awesome to get more in our paychecks to pay the bills. However, if you did not carefully evaluate how the tax cuts would affect you personally, you may not be celebrating April 2019. What Is Your W-4 […]
#I AM
August 6, 2018“Come up with a word or two that encapsulates who you are as a person.” We were given a seemingly simple task, but the processes turned out to be surprisingly difficult. Paper Napkin Marketing has created a unique, thought-provoking campaign that reaches out and unites social groups into a collective whole. Sponsored by RevenueWell at […]
6 Questions to Evaluate Your Practice In The Seventh-Inning Stretch
July 9, 2018The seventh-inning stretch. The time during an intense baseball game to stand up, sing Take Me Out To The Ball Game and, if you are at my ballpark, dance to the Cotton Eyed Joe. Or, it can be the time in which you decide whether to stay to the bitter end. In Texas, we win […]
Welcome to The Information Age
June 25, 2018Big Brother is Watching. Or at least, in the 70’s, we thought so. The illusion that the government had eyes and ears everywhere was at the forefront of our minds. Somehow, we believed, Big Brother (i.e. anyone in “authority,” such as government, law enforcement, etc.) would use a twig to rat out the tree. We […]
Why Scams Live and 10 Ways to Protect Yourself
June 5, 2018It does not matter if you are participating in the Do Not Call Registry, receiving multiple scam and telemarketing calls is a daily annoyance. In fact, my phone roared to life with a telemarketing call even as I wrote this post. So, why do scams live? A scam, by definition, is a “confidence game, or other […]
My Dad’s Legacy Shared in 10 Life Lessons
May 29, 2018Last Tuesday, May 22nd, my dad would have been 106. The date had become a reflection on my dad’s perseverance through a difficult life. From watching how my dad, and my granddad before him, chose to live life to their lives to the fullest and take every opportunity presented to them, I learned the basis […]
How to Keep Your Business Standing When Disaster Strikes
May 21, 2018Moore, Oklahoma was devastated by an EF5 (210mph) tornado in May 2013. 24 lost their lives, including 14 children and 377 others injured. The powerful and dangerous tornado stayed on the ground for at least 39 minutes over 17 miles. Its path was densely populated with established neighborhoods and schools, just like many of yours. Witnesses […]